How to Become a Unicorn in Your Field

3 Secrets to Developing Rare and Valuable Skills

“What sets you apart can sometimes feel like a burden and it's not. And a lot of the time, it's what makes you great.”

― Emma Stone

How to Become a Unicorn in Your Field: 3 Secrets to Developing Rare and Valuable Skills

Isn't it interesting when an opportunity comes your way when you’re not looking?

And what's more shocking, the objectives seem as if they're written just for you.

This has happened to me several times.

But — this last time has topped them all.

And the story goes like this…

Oh look! another LinkedIn direct message (sarcasm).

"Hi Rudy, I came across your profile and was wondering if you were looking for a new opportunity?"

It was a job recruiter, sharing details about the "Advanced Manufacturing & Process Automation Engineer" role.

I looked over the details and soon realized that I checked all of the boxes.

We exchanged a few more messages…

Then she emailed me more details including compensation.

Guess what grabbed my attention the most?

At the very end of the email it read — "requires 1x days a week in the office".

Working remote? No daily commute? Time freedom?

Now I’m intrigued and wanted to know more…

Then we played “phone tag” a few times. You know how it goes.

We finally talked on the phone and she mentioned that this role has been open for 2 months — She was having a hard time finding the right talent.

Prior to our call, she sent my resume to the client — who replied, "this is what we’re looking for".

She said, "you're a Unicorn"!

I smiled and thanked her.

We then discussed scheduling and next steps.

After the call, I pondered on this whole notion of being a Unicorn in my industry.

After some deep thought, I came up with: “3 Secrets to Becoming a Unicorn in Your Industry”.

1. Learn everything you can about your field and beyond. Let curiosity lead you.

2. Seek out challenges and opportunities that help you grow and improve. Take on tough assignments.

3. Showcase your skills and experience in a way that demonstrates your uniqueness and value. Learn how to market yourself which opens the doors for more opportunities to develop. Repeat Steps 1-3.

You may be wondering….Rudy what was the outcome of the recruiter story?

Please stay tuned and I will share in the next newsletter. (wink)

Happy Holidays!


―――

I don’t know exactly where you are on your journey, but I share words of encouragement, lessons learned, and ideas to help you grow your business.

If you find value here, please share this newsletter with a friend. Deal?

❤ Rudy

💡 TP’s Marketing Lesson

16 Word Sales Letter

The book 16 Word Sales Letter is a guide to writing effective sales copy by Evaldo Albuquerque, a copywriter who has generated over $120 million dollars for Agora Financial.

Here are 3 top tips from the book:

1. The 16-word sales letter formula is: "Do you want [benefit]? Then use [product name] to [unique mechanism]." This formula helps you capture the attention of your audience, communicate the value of your product, and differentiate it from the competition.

2. The “benefit” is the most important part of your sales letter. It should be something that your audience really wants, and that your product can deliver. You should use emotional words and specific numbers to make your benefit more compelling².

3. The unique mechanism is the secret behind how your product works. It should be something that your audience has never heard of before, and that makes your product superior to others. You should explain your unique mechanism in simple terms, and back it up with proof and credibility.

🎨 TP’s Inspired AI Art

PROMPT: An enigmatic time traveler defies logic and imagination, illustrated in an enthralling digital painting. The image showcases a captivating figure in a futuristic outfit, their face obscured by a shimmering, translucent mask that adds an air of mystery. Sparkling particles of time essence surround them, creating breathtaking motion and a surreal atmosphere. The immense attention to detail and intricate brushstrokes elevate this image to an extraordinary level, capturing the essence of the time traveler's bewildering journey through time and space.

An enigmatic time traveler - Leonardo.ai

🤑💡 Biz Idea: Top 10 Trending Business Ideas to Start in 2024 - Watch

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🤖 TP’s AI Tool of the Week


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Thank you for taking the time to read today's TechPreneur Newsletter. I hope the information was helpful and inspiring. As always, I'm here to support you in your business journey, so please don't hesitate to reach out to me on Twitter at @rudybanx Keep striving for success!

Until next time!

~Rudy

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